Target:
Seasons
There’s something magical about the start of a new season: the energy, the colors, the feeling that something new is around the corner. This campaign captured that feeling, elevating an everyday Target run into a celebration of seasons.
Set to John Paul Young’s 1977 classic song “Love Is in the Air,” springtime comes alive through vibrant illustrations that transform Target and the world around it in a colorful path.
Set to Donovan’s 1966 psychedelic groove “Sunshine Superman,” the summer campaign turns up the technicolor, where gingham goes bold, popsicles sparkle like jewels, and every backyard is one lemonade away from a beachside boardwalk. It’s summer reimagined: retro-cool, sun-soaked, and unmistakably Target.
TCC Role: Art Director